updated November 13, 2025

 

Korea 4X5 (Season & Sense)
Website: https://www.seasonandsensekorea.com/

Korea 4X5 (collectively, “Korea 4X5”, “Season & Sense”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

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This Privacy Policy and Cookies Notice (“Policy”) explains how we collect, use, store, share and protect personal data when you use our website https://www.seasonandsensekorea.com/ (the “Website”) and when you book or participate in our tours and related services (the “Tours”).

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By using the Website or providing your personal data to us, you acknowledge that you have read this Policy. Where required by law, we will request your express consent separately.

This Policy does not override any mandatory rights you may have under the laws of your country of residence.

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1. Who we are (Data Controller)

The entity responsible for deciding how and why your personal data is processed is:

Korea 4X5 Trading as Season & Sense
406, 21 Janghan-ro, Dongdaemun-gu, Seoul,Republic of Korea

Email: Support@seasonandsensekorea.com

For questions about this Policy or our handling of personal data, please refer to Section 12 – Contact.

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2. Personal data we collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

1. Identification and contact details

• Full name

• Email address

• Mobile/phone number

• Country of residence / nationality (if provided)

• Preferred language (if provided)

1. Booking and tour information

• Tour name, date, time, number of participants

• Booking reference

• Payment status and basic transaction details (date, amount, method)

Card numbers and bank account details are processed and stored by Wix and/or its payment partners, not by us.

1. Health and preference information (only if you choose to provide it)

• Food allergies and dietary restrictions

• Skin conditions or sensitivities relevant to spa/bath/beauty services

• Other health or mobility information that may affect participation (e.g. pregnancy, mobility limitations)

We only ask for this type of data to protect your safety and adapt the Tour where possible. You are not obliged to provide these details, but if you choose not to, it may limit our ability to accommodate your needs.

1. Customer service and communication data

• Content of enquiries, complaints or feedback you send us

• Email correspondence, call notes or chat records with our staff

• Records of your consent or marketing preferences

1. Marketing, survey and event data (optional)

• Newsletter subscription status

• Information you provide in surveys, questionnaires, promotions or contests

• Your preferences regarding types of Tours or experiences

1. Website usage and technical data

• IP address, device identifiers

• Browser type, operating system, language settings

• Date and time of access, pages visited, referring URL

• Cookie identifiers and similar technologies (see Section 9 below)

1. Photos and videos

• Group photos or short video clips taken during Tours, in which you may be identifiable

• Only captured where permitted and in line with local rules and etiquette (for example, we do not record in sensitive areas such as inside bathhouses where photography is restricted)

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3. How we collect personal data

We collect personal data in the following ways:

• Directly from you

  • When you submit a booking or enquiry on the Website

  • When you contact us by email, phone, social media or messaging apps

  • When you provide health or preference information to adapt the Tour

  • When you agree to receive newsletters or participate in surveys or events

• Automatically, when you use the Website

  • Through cookies, log files and similar technologies that record how you interact with the Website (see Section 9)

• During Tours

  • When guides or staff confirm your booking, attendance, allergies or safety-related notes

  • When photos or videos are taken during Tours (see Section 7.3 below for your options)

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4. Why we use your personal data (purposes and legal bases)

We use your personal data for the purposes set out below. Depending on your location, our legal basis may be “performance of a contract”, “legitimate interests”, “compliance with legal obligations” or “your consent”.

1. To manage bookings and perform the contract

• Processing your booking and payment

• Sending booking confirmations, meeting point details and updates

• Managing changes, cancellations and refunds

• Communicating with you before and after the Tour as needed

Legal basis: performance of a contract with you; taking steps at your request before entering into a contract.

1. To ensure safety and quality of the Tours

• Using allergy and health information you choose to provide to reduce risks

• Adjusting certain activities where possible (e.g. food choices, pace, accessibility)

• Handling incidents, complaints or insurance-related matters

Legal basis: performance of a contract; our legitimate interest in ensuring safe and high-quality services; compliance with legal obligations.

1. To provide customer service and handle enquiries

• Responding to questions, requests and complaints

• Resolving disputes and clarifying issues related to bookings or Tours

Legal basis: performance of a contract; our legitimate interest in providing customer support and protecting our rights.

1. To operate, maintain and improve the Website

• Operating the Website on the Wix platform

• Monitoring Website performance and security

• Analysing usage patterns to improve user experience and content

• Preventing fraud and unauthorised access

Legal basis: our legitimate interest in operating a secure, efficient and user-friendly Website.

1. To send marketing communications (only if you agree or where permitted by law)

• Sending newsletters, promotions and information about new Tours or services

• Inviting you to participate in surveys or feedback programmes relating to Season & Sense

Legal basis: your consent, where required; or our legitimate interest in promoting our services, where local law permits this and you have not objected. You can opt out at any time (see Section 10).

1. To use photos and videos for informational and promotional purposes

• Showcasing our Tours on our Website, social media, brochures or other materials

• Building trust and helping future guests understand the experience

Legal basis: our legitimate interests in promoting Season & Sense, taking into account your right to object and the sensitive nature of certain locations. We do not record in locations where filming is inappropriate or prohibited.

1. To comply with legal obligations

• Tax and accounting requirements

• Responding to requests from authorities where legally required

• Complying with consumer protection and safety regulations

Legal basis: compliance with legal obligations.

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5. Sharing your personal data with third parties

We do not sell your personal data. We only share it where necessary for the purposes described above, or when we are legally required to do so.

We may share personal data with:

1. Wix.com Ltd (website and platform provider)
   Our Website is built and hosted using the Wix platform:

• Wix.com Ltd. operates the website infrastructure, hosting, some analytics and security functions.

• If you make a booking or payment through our Website, certain data (such as your contact information and booking details) will be processed through Wix’s systems.

For more information on how Wix processes personal data, please refer to Wix’s own privacy documentation.

1. Payment processing via Wix
   Payment processing on our Website is provided by Wix.com Ltd. and/or its payment partners (such as Wix Payments and related processors, depending on your location and payment method).

• We receive confirmation that your payment has been authorised or declined.

• We do not store or have direct access to your full card number or security code.

1. Partner venues and local providers involved in your Tour

• Public bathhouses, beauty studios, restaurants, cafés, bars, markets, cultural venues, transportation providers and similar partners

• We share only what is necessary (e.g. your name or booking name, number of guests, allergy information) so they can provide their services safely and correctly.

1. IT, security and email service providers

• Providers who support our email communications, security monitoring and data storage (where separate from Wix, if any)

1. Public authorities and regulators

• If we are legally required to disclose data to comply with laws, regulations, court orders or regulatory requests

• To protect our rights, property, safety, or that of our staff, guests or third parties

1. Business transfers (if applicable in the future)

• If Korea 4X5 or substantially all of its assets are acquired by a third party, customer data may be transferred as part of that transaction, in which case you will be informed as required by law.

We will only share your personal data to the minimum extent necessary and always in line with applicable law.

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6. International transfers

Because our Website is hosted on the Wix platform and we may use global service providers, your personal data may be transferred to and processed in countries outside your country of residence.

For example, Wix.com Ltd. is headquartered in Israel and may store or process data on servers located in Israel, the European Union, the United States or other regions, as described in Wix’s own privacy documentation.

Where we transfer personal data across borders, we take reasonable steps to ensure that:

• the recipient provides an adequate level of data protection under applicable law; or

• appropriate contractual safeguards are in place (such as standard contractual clauses, where relevant); or

• your explicit consent has been obtained, where required.

Details of specific transfers and safeguards can be provided upon request (see Section 12).

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7. Data retention – how long we keep your data

We keep your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by law.

Indicative retention periods (to be aligned with your actual practice):

1. Booking and Tour records

• Typically kept for 5 years after the end of the Tour

• Reason: customer service, dispute resolution, tax and accounting obligations

1. Customer service and enquiry records

• Typically kept for 3 years after the issue is resolved

1. Marketing and newsletter data

• Kept until you withdraw your consent or object to receiving marketing, or for [2 years] after your last interaction, whichever comes first

1. Website logs and analytics data

• Kept for [6–12 months] for security, troubleshooting and usage analysis

1. Photos and videos

• Kept for as long as they are reasonably useful for our informational or promotional purposes, or until you object and we can technically and operationally remove or stop using them from active channels.

When data is no longer needed and there is no legal requirement to retain it, we will delete it or irreversibly anonymise it.
 

8. Security of your personal data

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Measures may include, for example:

• access controls and role-based permissions

• secure servers and firewalls

• encryption and pseudonymisation where appropriate

• regular security updates and monitoring

• staff training and confidentiality obligations

• secure disposal or anonymisation of data that is no longer needed

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we do our best to protect your data.

If we become aware of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant authority when required by law.

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9. Cookies and similar technologies

Our Website uses cookies and similar technologies to distinguish you from other users and to help us improve your experience.

9.1 Cookies on our Wix-based Website

Our Website is built and hosted on the Wix platform. As a result, cookies may be set by:

• seasonandsensekorea.com (our own Website domain), and

• wix.com (the platform provider).

These cookies support, for example:

• essential Website functions such as security, page navigation and the booking flow;

• basic performance and usage analysis to understand how visitors use the Website.

For more detailed and up-to-date information about cookies placed by Wix, please refer to Wix.com’s own cookie and privacy documentation in addition to this Policy.

9.2 Types of cookies we may use

Depending on your settings and local law, we may use:

• Strictly necessary cookies
  Required for the Website to function properly (to remember items during the booking process, maintain security, manage sessions).

• Performance/analytics cookies
  Help us understand how visitors use the Website (which pages are visited most often, error pages). This allows us to improve design and content.

• Functionality cookies
  Allow the Website to remember your preferences (language, region) and provide more personalised features.

If we introduce advertising or targeting cookies in the future, we will update this Policy and, where required, request your consent.

9.3 Managing cookies

Most web browsers allow you to:

• see which cookies are stored on your device;

• delete cookies; and

• block cookies from being stored.

If you choose to block all cookies (including essential cookies), some parts of the Website may not function correctly or may be inaccessible.

For more detailed information on how to manage cookies, please refer to your browser’s help section.

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10. Your rights

Depending on applicable data protection laws where you live, you may have some or all of the following rights:

• Right of access – to obtain confirmation as to whether we process your personal data and to receive a copy of that data.

• Right to rectification – to request correction of inaccurate or incomplete personal data.

• Right to erasure – to request deletion of your personal data in certain circumstances (for example, where it is no longer needed for the purposes for which it was collected).

• Right to restriction – to request that we restrict processing of your personal data in certain situations.

• Right to object –

  • to object at any time to processing of your data for direct marketing;

  • to object, in certain circumstances, to other processing based on our legitimate interests.

• Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time (this will not affect the lawfulness of processing carried out before withdrawal).

• Right to data portability – where applicable, to receive personal data you provided to us in a structured, commonly used, machine-readable format and to request that we transfer it to another controller.

To exercise any of these rights, please contact us using the details in Section 12 and clearly describe your request. We may need to ask you for proof of identity before we can respond.

We will handle your request in accordance with applicable law. Some rights may be limited, for example where we are required to keep certain data for legal reasons or to protect the rights of others.

You can also opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

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11. Complaints

If you have concerns about how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue.

Depending on your country of residence and local law, you may also have the right to lodge a complaint with your local data protection authority or regulator.

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12. Contact details

For any questions, requests or complaints regarding this Policy or our handling of personal data, please contact:

Korea 4X5 
Trading as Season & Sense
Telephone:82 10 9046 0792

406, 21 Janghan-ro, Dongdaemun-gu, Seoul, Republic of Korea

Email: Support@seasonandsensekorea.com

We will do our best to respond within a reasonable time and in line with applicable law.

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13. Changes to this Policy

We may update this Policy from time to time, for example:

• to reflect changes in our services, Website or internal processes;

• to comply with new legal or regulatory requirements; or

• to clarify how we handle personal data.

When we make material changes, we will:

• update the “last updated” date below; and

• inform you via the Website and, where appropriate, by email or another direct communication channel.

Your continued use of the Website or our services after the updated Policy is posted will signify that you have read and understood the changes, to the extent permitted by law.

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